Checking out people's media consumption practices
Having a look at some of the current changes and innovations in television and digital content.
In recent years, with the rise of digital content, the way in which people consume content has evolved significantly. For many years, conventional tv was the main source of household home entertainment for the majority of people. Nevertheless, from the development of streaming platforms, many audiences are turning away from arranged television, specifically among younger individuals. Instead, global media content analysis reveals that more people are buying memberships to streaming services, which strongly evidences the switch in audience intake practices. These options are popular for enabling individuals to view the programs and movies they want, any time they feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the appeal of streaming platforms as a prominent media consumption habit among viewers today. These modifications show the move towards user-controlled viewing preferences in the industry.
With continuous shifts and developments in the digital landscape, what are the current trends in media? Well, along website with the increase of streaming platforms and short form media content, the method by which people are getting their news is also evolving. People are increasingly turning towards online news sources, instead of viewing TV, to find out about existing worldly affairs. Nevertheless, simultaneously, due to a constant circulation of knowledge, people are coming to be overwhelmed by huge amounts of content. In response to this, news organisations are re-engaging viewers by making short form content that is clearer and simpler to follow. These days it is common to see news channels that have large followings on social media channels. This pattern can be verified by the CEO of the fund that owns Euronews, for example. Using this method has been essential for supplying individuals with trusted and authenticated news sources, in a form they can easily follow.
In the existing digital age, mobile phones have become one of the most prevalent instruments that people are using to view videos and gain access to media. Nowadays, many social media channels are offering endless feeds of brief, successive videos, that are growing in appeal among smart device users. In fact, statistics reveal that that globally, mobile content viewing is on the rise, revealing that short form media is one of the fastest growing media trends right now. These platforms enable users to see a series of selected content and interact quickly, making these videos much more appealing and addicting than standard television. Short form videos are also being used more often for news and instructional purposes, not just for home entertainment. Consequently, this trend is shifting the way people are actively seeking for and counting on to get knowledge, in a much faster, much shorter and more accessible format.